The Travel Light Series from MEC is a best selling collection from the Canadian brand. In the 2018 update, the series eliminated most of the packaging by allowing the product to fold into its own internal pocket. The challenge for the packaging was to ensure that customers can differentiate the products even when the products are in the packed form.
Product differentiation.
Distinctive illustration to differentiate products. Product specific display tags to assist in easy shopping experience.
Packaging Design – Andrew Zo
Branding – Andrew Zo
Photography – Andrew Zo
Product Design – MEC
Screen Print, Tyvek
20+ different packs designed for travel.
Product design by MEC.
Many Travel Light products fold into its own internal pocket, eliminating packaging needs
Many Travel Light products fold into its own internal pocket, eliminating packaging needs
The on product screen prints were drawn to highlight as much detail as possible, while ensuring that customers can tell products apart.
Shown here: Dual-Zip Cube Large vs Small
The luggage tag inspired labels help customers identify one product from another.
The MEC team wanted to create series awareness for the best selling line. A logo was created that would be used exclusively on the Travel Light Series.
images courtesy of MEC
