The SuperPuff Phone Case

Packaging Design


Packaging design for Aritzia‘s brand new SuperPuff Phone case has been meticulously crafted with sustainability in mind. To minimize plastic usage, the design omits a plastic cover, opting instead for an open window concept. This allows shoppers to tactilely engage with the material without needing to fully open the packaging. Furthermore, to prevent any possibility of removing the product through the window, precise dimensions have been engineered to safeguard against such occurrences.


Packaging design – Andrew Zo
Graphic design – Andrew Zo
Branding – Aritzia

Superpuff logo
Embossed logo
Minimum plastic
Available for iPhone 13/14, 13/14 Pro