The SuperPuff Phone Case

Packaging Design


Packaging design for Aritzia’s brand new SuperPuff Phone case. To reduce plastic use, the design eliminated the use of a plastic cover. The open window concept allows the shoppers to touch and feel the material without opening. Additionally, to ensure the product could not be removed from the packaging through the window, the dimensions were carefully tailored to prevent such situation.


Packaging design – Andrew Zo
Graphic design – Andrew Zo
Branding – Aritzia

Superpuff logo
Embossed logo
Minimum plastic
Available for iPhone 13/14, 13/14 Pro