SAXX Mega Lux

Packaging Design

About This Project

Brand new packaging was designed for SAXX’s launch of premium cashmere blend underwear. The minimalist folded carton was inspired by the brand’s angular design language. Textured paper was specifically chosen to create additional elements of delight during the unboxing experience. A removable insert was included so that 1 packaging SKU could accommodate 2 product SKUs, boxer brief and shirt.

Brief

Create a brand new packaging that introduces the new product line.

Solution

New packaging structure design with a minimalist look

Role(s)

Packaging Structure Design – Andrew Zo

Packaging Graphic Design – Andrew Zo

Packaging Development – Andrew Zo

Photography – Andrew Zo

Medium

Silver Foil on Card Stock

Client

SAXX