About This Project

Brand new packaging created for SAXX’s Fall 2021 baselayer program. The package was completely re-imagined with a box system designed for durability & functionality. Some key highlights include:

  • A windowless design. This reduces plastic use while ensuring the structural integrity of the box.
  • 2 big side doors to give customers easy access to the garment.
  • Double-walled reinforcements at key areas for additional structural integrity.
  • A simplified hook construction which reduces additional material and features a pull-tag for detachment when discarding.

 

The new visual design highlights the differences between the lightweight and mid-weight garments and introduces many visual cues not found on SAXX’s other packaging. Key highlights include:

  • A large area on the front of the packaging is printed with the fun patterns of the garment to help with selection.
  • Warmth indicator for quick identification of garment weight.
  • Full program guide for additional silhouettes availability & end-use.
  • Icons for quick scan of the numerous technical features.

Challenge

  • Show off fun garment prints without a plastic window
  • Differentiate from the underwear line

Solution

A brand new box structure & graphics standard that is more suitable for a baselayer program

Role(s)

Graphic Design – Andrew Zo

Structural Packaging – Andrew Zo

Packaging Development – Andrew Zo

Packaging Photography – Andrew Zo

Apparel Photography – SAXX

 

Medium

400gsm coated paper

Client

SAXX

Fall 2021
Baselayer

Easy To Find Info

Whether the box was hung or stacked, information can easily be found; making selection easy for the shopper.

Front
Back
Left
Right
Front
Left
Back
Right

3 Packaging Sizes

The box sizes also serves as an additional visual indicator of the garment silhouette.

3 Packaging Sizes

The box sizes also serves as an additional visual indicator of the garment silhouette.

Small: boxer briefs / Medium: Bottoms / Large: Tops

Double Side Doors

Big openings allowing customers to easily take a quick look.

QUEST


All-season, light-weight baselayer. The pin-dot mesh provides high-performance breathability and quick dry time, with Flat Out Seams™ for frictionless freedom and easy layering.

 

Warmth indicator

 

Ballpark Pouch™ For Friction-Free Support.
Flat Out Seams™ For No-Chafe Comfort.
Moisture Wicking.
Breathable And Lightweight.
Odor Resistant.
4-Way Comfort Stretch.
Smooth Face For Easy Layering.
Three-D Fit™ For Enhanced Range Of Motion.

QUEST


All-season, light-weight baselayer. The pin-dot mesh provides high-performance breathability and quick dry time, with Flat Out Seams™ for frictionless freedom and easy layering.

 

Warmth indicator



Ballpark Pouch™ For Friction-Free Support.


Flat Out Seams™ For No-Chafe Comfort.


Moisture Wicking.


Breathable And Lightweight.


Odor Resistant.


4-Way Comfort Stretch.


Smooth Face For Easy Layering.


Three-D Fit™ For Enhanced Range Of Motion.

VIEWFINDER


Thermoregulating mid-weight baselayer that’s naturally odor-resistant and breathable. Made from a super-soft recycled polyester merino blend.

 

Warmth indicator

 

Ballpark Pouch™ For Friction-Free Support.
Flat Out Seams™ For No-Chafe Comfort.
Thermoregulating.
Moisture Wicking.
Naturally Odor Resistant.
4-Way Comfort Stretch.
Recycled Polyester Content.
Three-D Fit™ For Enhanced Range Of Motion.

VIEWFINDER


Thermoregulating mid-weight baselayer that’s naturally odor-resistant and breathable. Made from a super-soft recycled polyester merino blend.

 

Warmth indicator


Ballpark Pouch™ For Friction-Free Support.


Flat Out Seams™ For No-Chafe Comfort.


Thermoregulating.


Moisture Wicking.


Naturally Odor Resistant.


4-Way Comfort Stretch.


Recycled Polyester Content.


Three-D Fit™ For Enhanced Range Of Motion.

Process

Retail Pictures