About This Project

Brand new packaging created for SAXX’s Fall 2021 baselayer program. The package was completely re-imagined with a box system designed for durability & functionality. Some key highlights include:

• A windowless design. This reduces plastic use while ensuring the structural integrity of the box.
• 2 big side doors to give customers easy access to the garment.
• Double-walled reinforcements at key areas for additional structural integrity.
• A simplified hook construction which reduces additional material and features a pull-tag for detachment when discarding.

The new visual design highlights the differences between the lightweight and mid-weight garments and introduces many visual cues not found on SAXX’s other packaging. Key highlights include:

• A large area on the front of the packaging is printed with the fun patterns of the garment to help with selection.
• Warmth indicator for quick identification of garment weight.
• Full program guide for additional silhouettes availability & end-use.
• Icons for quick scan of the numerous technical features.

Challenge

• Show off fun garment prints without a plastic window
• Differentiate from the underwear line

Solution

A brand new box structure & graphics standard that is more suitable for a baselayer program

Role(s)

Graphic Design – Andrew Zo

Structural Packaging – Andrew Zo

Packaging Development – Andrew Zo

Packaging Photography – Andrew Zo

Apparel Photography – SAXX

Medium

400gsm coated paper

Client

SAXX