Run It Back Welcome Kit

Tape finder included

About This Project

Run It Back is a delivery service in Toronto that picks up online returns from the home to the post office. Being a brand new company, RIB wanted to establish its brand awareness by sending a welcome kit to their initial subscribers.

 

The kit itself only consists of a set of shipping stickers and instructions. That’s it. Run It Back recognizes this may seem too simple but they also didn’t want additional material that could be thrown out right away. How to raise brand awareness with a very minimalist welcome kit?

 

After realizing that packing tape is a common material used in the return process and it is always difficult to find the ends of a tape, Andrew Zo has designed a paper tape finder that snaps off from the welcome kit upon opening. Designed to be assembled with ease, adhesive and scissors are not required. It is able to accommodate a new or partially used coil of tape. To ensure the paper finder doesn’t get damaged from wear and tear, a raised tab prevents the tape from fully making contact with the gadget itself.

Challenge

A welcome kit that is minimalist yet creates a memorable experience for the subscribers.

Solution

A welcome kit that could be sent with a reg. postage stamp & brings delight to the customer by providing a tape finder that could assist in the re-packing process.

Role(s)

Packaging Design – Andrew Zo

Packaging Development – Andrew Zo

Branding – Run It Back

 

Material

Card Stock

Client

Run It Back, RBC Ventures

Minimalist Welcome Kit

The kit itself only consists of a set of shipping stickers and instructions. No excess materials. Can be shipped by a single postage stamp.

Tape finder manual
Run It Back sticker pack - drivers only pick up packages with RIB stickers
The tape finder can be snapped off

Tape Finder Included

It is always difficult to locate the end of a clear packing tape.

Adhesive or scissors not required for assembly
1
2
3
A raised tab prevents the tape from fully making contact with the gadget itself