About This Project
Run It Back is a delivery service in Toronto that picks up online returns from the home to the post office. Being a brand new company, RIB wanted to establish its brand awareness by sending a welcome kit to their initial subscribers.
The kit itself only consists of a set of shipping stickers and instructions. That’s it. Run It Back recognizes this may seem too simple but they also didn’t want additional material that could be thrown out right away. How to raise brand awareness with a very minimalist welcome kit?
After realizing that packing tape is a common material used in the return process and it is always difficult to find the ends of a tape, Andrew Zo has designed a paper tape finder that snaps off from the welcome kit upon opening. Designed to be assembled with ease, adhesive and scissors are not required. It is able to accommodate a new or partially used coil of tape. To ensure the paper finder doesn’t get damaged from wear and tear, a raised tab prevents the tape from fully making contact with the gadget itself.