About This Project
Origo Foods is a new business venture from a young husband and wife team. Using 100% real ingredients and 0 additives, they hope to introduce freeze dried fruits to every family. An approachable (cute!) brand direction was chosen to appeal to the key demographics.
– Bold colour combinations to ensure the packaging is eye catching and unique.
– Illustrations were drawn a little imperfect to create a cute but non-child-like look.
– Packaging layout was kept clean for clarity & easy to understand information.
– Products were styled like little creatures on plates & bowls to encourage mixing Origo products with other food and snacks.