MEC Bike Lights

Structural Packaging Design

About This Project

In the winter of 2018, MEC launched a line of brand new bike lights. The collection included 10+ bike lights that ranged in various price points and functionality. The packaging highlighted various details that allowed the user to differentiate each product quickly. It also was designed for interaction, so customers can try the product prior to purchase without damaging the packaging. The refresh was a great success and continues to be one of the best seller in the category.

Challenge

Budget friendly, minimal use of plastic & interaction friendly.

Solution

Lights are held together by tension and secured by zip ties. No additional plastic & clam shells. #sustainability

Role(s)

Structural Packaging Design – Andrew Zo

Graphic Design – Andrew Zo

Medium

Card Stock, Zip tie

Purchase

mec.ca

All New Bike Lights

Minimum Packaging

Tension hold. 1 zap strap & 1 card

EASY TO FIND INFO

Information such as lumen and rechargeability are easy to find right on the front.

INTERACTION FRIENDLY

The packaging was designed so that shoppers can test the product without breaking the packaging.

MAXIMUM VISIBILITY

Limit package breakage by letting the shoppers see as much of the product as possible.

DISTRACTION-FREE DISPLAY

Cables & adapters located in rear, keeping the front clear and presentable.

MINIMAL PLASTIC USE

no more clam shells.

IN-STORE PHOTO

DESIGN PROCESS

DESIGN PROCESS