In the winter of 2018, MEC launched a line of brand new bike lights. The collection included 10+ bike lights that ranged in various price points and functionality. The packaging highlighted various details that allowed the user to differentiate each product quickly. It also was designed for interaction, so customers can try the product prior to purchase without damaging the packaging. The refresh was a great success and continues to be one of the best seller in the category.
Budget friendly, minimal use of plastic & interaction friendly.
Lights are held together by tension and secured by zip ties. No additional plastic & clam shells. #sustainability
Structural Packaging Design – Andrew Zo
Graphic Design – Andrew Zo
Card Stock, Zip tie
Tension hold. 1 zap strap & 1 card
Information such as lumen and rechargeability are easy to find right on the front.
The packaging was designed so that shoppers can test the product without breaking the packaging.
Limit package breakage by letting the shoppers see as much of the product as possible.
Cables & adapters located in rear, keeping the front clear and presentable.
no more clam shells.
