The INSTI HIV Self Test is the world’s fastest over-the-counter HIV self test. The design language was inspired by over-the-counter products. As HIV testing becomes more accepted, bioLytical wanted INSTI to resemble something one would pick up at a pharmacy. The project was 6 months+ in the making with countless revisions to ensure that it passes through various government regulators.
The INSTI product has been updated and requires a design that can reflect the innovation of the HIV test.
User-centered design & visuals inspired by over-the-counter products.
Packaging Design – Andrew Zo
User Experience Design – Andrew Zo
Graphic Design – Andrew Zo
Photography – Andrew Zo
Product Design – BioLytical
Card Stock, Paper
The INSTI HIV Self Test is the world’s fastest HIV test kit. 3 simple steps, immediate results upon completion. Since the completion of the project, the test has been launched in multiple countries in Europe & Africa.
Box designed for pharmacies, pouch designed for online retail & non-profits.
As INSTI enters new markets, the new design was able to accommodate packaging that require more than 1 language
Originally a multi-page booklet manual, the new design is condensed into 1 single sheet. Instructions & drawings were simplified in order to achieve a reduction in material. The entire process was validated through user trials & approved by regulators.
Easier to perform.
Primary colours for the packaging was inspired by colours of the water.
Chosen for the approachable & credible characteristics.
