Gift Card Holder

A popup

About This Project

The gift card holder was developed out of the need to make gift-card-giving more presentable. The design displays the card in a swift pop up motion, creating a delightful experience.
It features a 2-piece construction as well as a lock mechanism that keeps the card shut. Traditionally, pop-up mechanisms often require complex constructions. To ensure easy assembly, much of the design went into simplifying the dieline, making it more suitable for mass production.


Poor gifting experience.


A pop up card inspired gift card holder to add an extra element of delight.


Packaging Design – Andrew Zo


Card Stock


A video posted by Andrew Zo (@andrewzo) on