Travel Light Series

Packaging design for a soft product series

About This Project

The Travel Light Series from MEC is a best selling collection from the Canadian brand. In the 2018 update, the series eliminated most of the packaging by allowing the product to fold into its own internal pocket. The challenge for the packaging was to ensure that customers can differentiate the products even when the products are in the packed form. Product design by MEC B&D Team.

Challenge

Product differentiation

Solution

Distinctive illustration to differentiate products. Product specific display tags to assist in easy shopping experience.

Medium

Screen Print, Tyvek

Category

Packaging, Branding, Art Direction (photography)

Client

MEC

Fall 2018


20+ different packs designed for travel.
Product design by MEC.

PACKAGING FREE

Many Travel Light products fold into its own internal pocket, eliminating packaging needs

PACKAGING FREE

Many Travel Light products fold into its own internal pocket, eliminating packaging needs

TRAVEL LIGHT

CARRY ON

Packed – 24 x 24 x 5cm

Full size – 57 x 37 x 27cm (37L)

 

PRODUCT DIFFERENCES

The on product screen prints were drawn to highlight as much detail as possible, while ensuring that customers can tell products apart.

 

Shown here: Dual-Zip Cube Large vs Small

DISPLAY TAG

The luggage tag inspired labels help customers identify one product from another.

Top Row - Display Units. Bottom Row - For Sale Units
Logo process

SERIES LOGO

The MEC team wanted to create series awareness for the best selling line. A logo was created that would be used exclusively on the Travel Light Series.

BEFORE vs. AFTER

IN STORE DISPLAY

images courtesy of MEC