Origo Foods

Packaging & Branding

Slide

About This Project

Origo Foods is a new business venture from a young husband and wife team. Using 100% real ingredients and 0 additives, they hope to introduce freeze dried fruits to moms & kids. An approachable (cute!) brand direction was chosen to appeal to the key demographics.

– Bold colour combinations to ensure that the packaging is eye catching and unique.
– Illustrations were drawn a little imperfect to create a cute but non-child-like look.
– Packaging layout was kept clean for clarity & easy to understand information.
– products were styled like little creatures on plates & bowls to encourage mixing origo products with other food and snacks.

Brief

Create the packaging and all collateral materials for Origo Foods.

Outcome

A mom & child-friendly aesthetics inspired by Japanese graphic design.

Role(s)

Art Direction: Andrew Zo
Branding: Andrew Zo
Graphic Design: Andrew Zo
Packaging Design: Andrew Zo

Copywriting: Kat Hertz
Illustration: Jessica WS Wong
Photography: Joel Krahn & Andrew Zo

Material

Heat Sealed Pouch

Client

Origo Foods

Bold Colours

Bold colours were chosen for the illustrations and the packaging. The layout of the packaging was kept clean for clarity.

Bold Colours

Bold colours were chosen for the illustrations and the packaging. The layout of the packaging was kept clean for clarity.

Inspired By Moms

Photos were styled like little creatures specifically to speak to the key demographics.

Inspired By Moms

Photos were styled like little creatures specifically to speak to the key demographics.

Apple

Crisp. Tasty. Sweet.

These freeze-dried apple chips preserve the trifecta of everything you love about fresh apples without the bulk and weight.

Banana

Mushy bananas be gone.

Freeze drying technology retains the sweetness of the snack you love and creates a light, crunchy, chip-like texture—no bruises guaranteed.

Blueberry

Only Real Fruit.

Origo freeze-dried blueberries contain only real fruit, no added colours (and no added sugar or preservatives either). The only downside? It’s going to be tough not to eat the whole bag.

Raspberry

Skip messy. Keep delicious.

Freeze drying technology means these raspberries taste tangy and sweet without dripping or squishing like fresh berries do.

Strawberry

Delicious is always in season.

Happy snacking starts with these strawberries that are picked when they’re just right and then freeze dried so they’re always ripe when you want them.

Imperfect Illustrations

Illustrations were drawn a little imperfect to create a cute but non-child-like look.

Imperfect Illustrations

Illustrations were drawn a little imperfect to create a cute but non-child-like look.

How Does Freeze Dry Work?

It uses super low temperatures, up to -50°C (brrr!) to remove water, but let the fruits retain most of their nutrition, shape, and natural colour. Once it has been dried, the fruit tastes crunchy and can be stored at room temperature.

PROCESS