INSTI HIV Self Test 2.0

Packaging Design
INSTI-HIV-Self-Test-Box-&-pouch

About This Project

The INSTI HIV Self Test is the world’s fastest over-the-counter HIV self test. The design language was inspired by over-the-counter products. As HIV testing becomes more accepted, bioLytical wanted INSTI to resemble something one would pick up at a pharmacy. The project was 6 months+ in the making with countless  revisions to ensure that it passes through various government regulators.

Problem

The INSTI product has been updated and requires a design that can reflect the innovation of the HIV test.

Solution

User-centered design & visuals inspired by over-the-counter products

Medium

Card Stock & Film

Category

Packaging, User Experience Design

Client

Biolytical

World’s Fastest


The INSTI HIV Self Test is the world’s fastest HIV test kit. 3 simple steps, immediate results upon completion. Since the completion of the project, the test has been launched in multiple countries in Europe & Africa.

Box & Pouch


Box designed for pharmacies, pouch designed for online retail & non-profits.

Brand New Design


Inspired by over-the-counter products.

Updated Procedure


Easier to perform.

Simplified Instructions


Originally a multi-page booklet manual, the new design is condensed into 1 single sheet. Instructions & drawings were simplified in order to achieve a reduction in material. The entire process was validated through user trials & approved by regulators.

Designed for Multiple languages


As INSTI enters new markets, the new design was able to accommodate packaging that require more than 1 language.

Colours


Primary colours for the packaging was inspired by colours of the water.

Typography


Chosen for the approachable & credible characteristics.

Insti-HIV-hero
English-511216-components
INSTI HIV Self Test Pouch vending-machine
DSC_0510
insti HIV self test towel
DSC_0502

Click here for the design process of INSTI HIV Self Test 1.0

positive-BMU-animation-mobile

World’s fastest

The INSTI HIV Self Test is the world’s fastest HIV test kit. 3 simple steps, immediate results upon completion. Since the completion of the project, the test has been launched in multiple countries in Europe & Africa.

grouped

Box & pouch

Box designed for pharmacies, pouch designed for online retail & non-profits.

Designed for Multiple languages

As INSTI enters new markets, the new design was able to accommodate packaging that require more than 1 language

instruction

Simplified Instructions

Originally a multi-page booklet manual, the new design is condensed into 1 single sheet. Instructions & drawings were simplified in order to achieve a reduction in material. The entire process was validated through user trials & approved by regulators.

Simplified Procedure

Easier to perform.

Colours

Primary colours for the packaging was inspired by colours of the water.

consumer-font

Typography

Chosen for the approachable & credible characteristics.